Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials
Ultimate Flake Essentials

Ultimate Flake Essentials

A complete ritual for the scalp, thoughtfully sequenced across four steps. Each is grounded in aloe instead of water, letting botanicals do their work fully, so flakes settle and hair softens into something you'll notice.

Ultimate Flake Essentials

Ultimate Flake Essentials

Regular price $84.00
Sale price $84.00 Regular price $106.00
Unit price

Vegan            Sulfate Free            Phthalate Free            Non-GMO            Color Safe            Paraben Free            Silicone Free            Gluten Free            Cruelty Free            USA Made            

Everything your scalp needs. Nothing it doesn't.

No sulfates, parabens, silicones, or synthetic fragrance. Nothing harsh, nothing hidden.

Built on pure aloe with zero added water, so every botanical works at full strength.

Formulated by a certified herbalist who lived the problem herself.

Loved by real customers and endorsed by working stylists.

Our Signature Blend

Aloe Vera Juice

Hydration

Aloe Vera Juice

A hydrating base that helps support scalp comfort, maintain moisture balance and improve overall feel for healthier-looking hair.

Neem and Calendula

Scalp Balance

Neem & Calendula

Traditionally used botanicals that help support a clean, balanced-feeling scalp, while promoting overall scalp comfort.

Black Seed and Flax Oil

Nourishing Oils

Black Seed & Flax Oil

Nourishing oils that help support scalp comfort and hydration, while improving softness, manageability and overall hair texture.

Milk Thistle and Goldenseal

Scalp Clarity

Milk Thistle & Goldenseal

Botanical ingredients traditionally used to help support scalp clarity and maintain a balanced, refreshed feel.

Apple Cider Vinegar and Rosemary

Scalp Vitality

Apple Cider Vinegar & Rosemary

Helps support a refreshed, balanced-feeling scalp while contributing to overall hair and scalp vitality.

Vitamins B3, B5, B7 and C

Vitamin Blend

Vitamins B3, B5, B7 & C

A blend of vitamins that helps support scalp comfort while promoting smoother strands and better moisture retention.

What to expect

A calmer scalp, wash by wash.

First Wash

Aloe goes to work right away.

Benefits: A clean, hydrated scalp and softer hair from day one.

Week 1–2

The itch quiets down.

Benefits: Less itching and dryness between washes.

Week 3–4

Flakes start to ease.

Benefits: Fewer flakes, a scalp that finally feels settled.

Ongoing

Comfortable becomes your normal.

Benefits: Calm scalp, soft hair, no second thoughts about dark shirts.

Everyone's scalp is different, so timing varies from person to person.

Fuller thicker hair timeline
Renee Cohen

Renee’s Inspiration

Purist came from something I personally needed. For almost 8 years, I lived with scalp that was dry, itchy, and flaky, and every product I tried just left my hair rough or coated. But as a certified herbalist, I knew the plants could do better. So I built the routine from scratch, with aloe instead of water and not a single harsh or wasted ingredient. This is the routine I wish someone had made for me sooner.

Renee Cohen.

US vs THEM

Made Different, From Base To Routine.

Purist Most Brands
No water filler (aloe instead) ×
No silicones or polymers that coat the scalp ×
No synthetic fragrance ×
No harsh stripping actives ×
No grit or scrubbing that can scratch the scalp ×
You need less over time ×

Ultimate Flake Essentials

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Frequently Asked Questions

Does a water-free shampoo actually lather and clean properly?

Without salicylic acid or zinc, how does it actually work on flakes and buildup?

What makes Purist different from other scalp products?

How long does it take to see results?

Will this make my hair greasy?

How often should I use the products?

Can I use Purist if I have a sensitive or condition-prone scalp?

Is it safe for color-treated or keratin-treated hair?

Can I use it alongside my current medicated shampoo?

Who is this routine best for?