WHY OUR PROCESS MATTERS
PRODUCTS SHOULDN'T BE MIXED LIKE SOUP
Most brands dump water, fragrance and fillers into a bottle and call it “treatment.”
Purist products start with zero water and are crafted through a purposeful, 3-stage process—so every drop works for your scalp, not against it.
Ingredients Chosen by Evidence, Not Trends.
We don’t guess our way through ingredient choices. Every botanical, oil & vitamin in our formulas is selected based on research for scalp hydration, relief from stubborn flakes and a balanced scalp microbiome. No filler, no trendy fluff. We use ingredients proven to support a calmer, clearer, more resilient scalp.
THE PURIST STANDARD
Everything your scalp needs. Nothing it doesn’t.
Aloe Vera Juice: Hydrates + Calms Irritation
Aloe juice helps soothe inflammation, support barrier repair and deliver lasting hydration to dry or flaky scalps.
NIH Evidence: Research shows aloe reduces inflammation & supports wound & barrier healing.
Black Seed Oil: Balances the Microbiome + Supports Hair Density
Black seed oil is rich in antimicrobial and anti-inflammatory compounds that help reduce flake-associated yeast and support a clearer scalp environment. A small clinical study also found that Nigella sativa may help improve hair density when used on irritated scalps.
NIH Evidence: Shows antifungal & antimicrobial effects that support a balanced scalp environment.
Pilot Study on Hair Density: Small clinical study showing improved hair density & reduced scalp inflammation.
Calendula: Soothes Irritation & Supports Skin Repair
Calendula extract provides anti-inflammatory and antioxidant support to help soothe scalp irritation and strengthen skin barrier function. Research shows it can aid tissue healing, reduce inflammation and protect against oxidative stress that contributes to flaking.
NIH Evidence: Calendula shows skin-protective, wound-healing activity with anti-inflammatory effects.
NIH Evidence: Calendula demonstrates antioxidant activity and supports skin barrier repair.
Flaxseed Oil: Boosts Moisture Retention
Rich in omega-3 fatty acids that help calm irritation and support hydration on compromised skin. In a 12-week clinical trial, flaxseed oil supplementation improved skin hydration, smoothness and barrier function while reducing roughness, scaling and sensitivity.
NIH Evidence: Flaxseed oil improves hydration, smoothness and reduces roughness and scaling in sensitive skin.
NIH Evidence: Omega-3–rich plant oils support skin barrier function and help reduce inflammation and dryness.
Guava Leaf: Delivers Antimicrobial & Anti-Inflammatory Activity
Guava leaf extract supports a balanced scalp environment by delivering antimicrobial and anti-inflammatory activity. Research shows it can help reduce bacteria linked to irritation while calming inflammation that contributes to flaking.
NIH Evidence: Guava extract demonstrates antibacterial activity against skin-related microbes.
NIH Evidence: Guava extract shows anti-inflammatory and antimicrobial properties in clinical isolates.
Neem: Balances Microbial Overgrowth & Soothes Scalp Inflammation
Neem leaf extract delivers antimicrobial and anti-inflammatory activity that supports a balanced scalp environment. Research shows Neem can reduce microbe-related irritation and help calm inflammation linked to flaking and scalp discomfort.
NIH Evidence: Neem exhibits antifungal and antimicrobial activity against skin-relevant microbes.
NIH Evidence: Neem demonstrates anti-inflammatory and antioxidant actions that support skin health.
Tea Tree + Lavender Oil: Reduce Irritation + Flake-Causing Microbes
Both essential oils show antimicrobial activity against scalp microbes associated with flaking & irritation, while also helping calm inflamed skin.
NIH Evidence: Clinical review showing tea tree and lavender reduce microbial growth and support skin healing.
Vitamins B3 & B5: Support Scalp Repair & Follicle Health
Niacinamide and Panthenol work together to support scalp barrier repair, calm irritation and maintain a healthy environment for follicle function. Research shows topical niacin derivatives can improve hair fullness, while B5 strengthens skin tissue and supports cellular activity linked to scalp repair.
NIH Evidence: Topical niacin derivatives demonstrated a measurable improvement in hair fullness in women with alopecia.
NIH Evidence: Panthenol supports tissue repair and strengthens barrier function in compromised skin.
Join the Movement
Thousands are switching to Purist and not because of hype. Its because their scalps are finally calm, hydrated and flake-free.
Healthy cell turnover and a strong scalp barrier come first. That’s why we don’t rely on harsh ingredients or quick fixes. Instead, we use aloe, herbs, vitamins and plant oils that help your scalp stay balanced, nourished and resilient on its own. Welcome to the community that puts scalp health first.