Privacy policy
Last updated: February 2, 2026
Purist operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Purist is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, email address, and phone number, including mobile phone numbers collected for the purpose of sending transactional and promotional text messages where permitted by law.
- Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
- Account information including your username, password, preferences, and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
- Communications with us including information you include when contacting customer support or otherwise communicating with us.
- Device information including information about your device, browser, network connection, IP address, and other unique identifiers. We do not use precise location tracking technologies. Location-related information is derived only from general device or IP data and is used for security, fraud prevention, analytics, and to improve the Services.
- Usage information including information regarding how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you when you create an account, place an order, sign up for marketing communications, visit or use the Services, or communicate with us.
- Automatically through the Services, including through cookies, pixels, and similar technologies when you visit our website or interact with our content.
- From service providers that perform services on our behalf.
- From partners or other third parties, as permitted by law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
- Provide, tailor, and improve the Services. This includes processing payments, fulfilling orders, managing accounts, arranging shipping, facilitating returns and exchanges, enabling reviews, remembering preferences, and improving the shopping experience.
- Marketing and advertising. We may use your personal information to send marketing and promotional communications by email, text message, or postal mail, and to show you advertisements based on your interactions with the Services.
- Text message communications. If you provide your mobile phone number and consent to receive text messages, we may send transactional messages related to your orders or account, as well as promotional or marketing messages. Message frequency may vary. Message and data rates may apply. Consent to receive text messages is not a condition of purchase.
- Abandoned cart communications. Our website uses cookies, pixels, and similar technologies to track items placed in your shopping cart, including when a cart has been abandoned. If you have opted in to receive text messages, this information may be used to send cart reminder messages via SMS.
- Security and fraud prevention. We use personal information to authenticate accounts, detect and prevent fraudulent or malicious activity, protect users and the Services, and ensure secure transactions.
- Communicating with you. We use personal information to provide customer support, respond to inquiries, and maintain our business relationship.
- Legal reasons. We may use personal information to comply with applicable laws, respond to lawful requests, enforce our policies, or protect our rights and the rights of others.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
- With Shopify, vendors, and service providers that perform services on our behalf, including payment processing, customer support, analytics, fulfillment, shipping, email and SMS messaging providers, and marketing automation services.
- With business and marketing partners to provide advertising services and targeted promotions, subject to applicable law.
- When you direct or consent to the disclosure of information, such as for shipping or through social media integrations.
- With affiliates or within our corporate group.
- In connection with a business transaction, legal obligation, or to protect the Services, our rights, or users.
Notwithstanding the foregoing, text messaging opt-in data and consent will not be shared, sold, rented, or disclosed to any third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information in order to provide and improve the Services. Information submitted to the Services may be transferred to and processed by Shopify and third parties in countries outside your place of residence. Shopify may use personal information collected through your interactions with our store and other merchants to provide enhanced features. Shopify is responsible for processing such data and responding to applicable privacy rights requests. More information is available in the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
Third-Party Websites and Links
The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties. Information shared on public or third-party platforms may be visible to others without limitation.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable safeguards to protect personal information, but no method of transmission or storage is completely secure. Personal information is retained as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce policies.
Your Rights and Choices
Depending on where you live, you may have rights to access, delete, correct, or obtain a copy of your personal information, and to opt out of certain data processing activities, including targeted advertising.
Managing communication preferences. You may opt out of promotional emails using the unsubscribe link in our emails. If you have opted in to receive text messages, you may opt out at any time by replying STOP to any message or by contacting us. Reply HELP for assistance. Opting out of SMS does not affect transactional or service-related messages where permitted by law.
We may need to verify your identity before responding to requests. We will not discriminate against you for exercising your rights.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post updates on this website and revise the “Last updated” date as required.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at info@shoppurist.com or at:
Purist
3951 Valley Meadow Rd
Encino, CA 91436-3929
United States
For purposes of applicable data protection laws, Purist is the data controller of your personal information.