I tried everything. Dermatologist visits, medicated shampoos, every over-the-counter product I could find. Nothing gave me lasting relief, just temporary fixes that stopped working the moment I stopped using them.
After a decade of frustration I decided to take matters into my own hands. I became a certified Ayurvedic herbalist and started formulating from scratch. Not for a brand, but for myself.
The results changed everything. My flakes were finally under control. The itch was gone. My hair started growing again. I knew I had something real.
That's when Purist was born — because if it worked for me after 10 years of searching, I believed it could work for you too.
— Renee, Founder of Purist